February 2007 Bulletin
Hi everyone, we’re back from the break to present our first TEE bulletin for the Spring semester.
BOOK RECOMMENDATIONS
Inside the Tornado, by Geoffrey Moore
Byron Webster ‘07: “A follow-on to Crossing the Chasm. If you manage to cross the chasm, then you’re only past the first part of the deadly process. The next is the tornado that starts, stops and then continues as you move from your beach head market to mass market adoption. Another must read.”
Maverick, by Ricardo Samler
Guennael Delorme ‘07: “Semler is an entrepreneur in Brazil, who essentially broke all the rules of how a company should be managed since the early 80s, and somehow managed to lead a thriving company through booms and busts. Among other things, you chose your own salary, but it is made public. Before you buy the book, check out this case on Semler, by the Thunderbird School of Management. There are a couple of imprecisions, but good read and free: Ricardo Semler, Brazilian Entrepreneur.”
Blink, by Malcolm Gladwell
Byron Webster ‘07: “A psychology book that is about business. Ever have a strange feeling in the pit of your stomach that something wasn’t right? Do you know what caused that to occur? Blink defines the cognitive skill of ‘thin slicing’: where you brain has broken down micro judgements into lightning fast evaluations and allows us, as humans, to accomplish our daily lives.”
Ruben Miranda ‘08: “A short read—which is nice. What’s great is that our professors keep referring back to it, intentionally or not. Lots of unexpected applications in marketing and negotiations here.”
TEE SHIRTS
Just in time for the warm weather! Those of you who joined TEE in the Fall can pick up your polo shirt this Tuesday, February 27, from 5:30 – 6:00 PM in GSB 3.130. Stop by if you haven’t already collected yours.
IDEA PANEL DATE SET
Our Idea Panel is back for a Spring engagement. We have tentatively scheduled a session for Saturday, March 31 from 9:30 to 11:30 AM (Location TBD). As before, we are planning to feature three presenters offering up their ideas on a potential, future, or current business. Breakfast and coffee will be provided.
Our presenters:
- Mike Abernethy ‘08 and Jake Moilanen ‘08—Mike and Jake recently started MillionPrayer.com, a charity-based social networking site. They are looking for on a strategy on growth and sustainability for the site.
- (open)
- (open)
Please contact us if you are interested in delivering an idea to the group.
CASE STUDY: HOW TO WRITE A BUSINESS PLAN
We have a very exciting announcement to make.
Professor Bob May, who teaches the Managerial Accounting course in TEMBA, has graciously volunteered his time to conduct a 4-hour case study on how to write a business plan. We are happy to announce that TEE will be sponsoring Professor May’s case study on Saturday, April 14, from 8:30 AM - 12:30 PM (Location TBD). Breakfast and coffee will be provided.
What’s the Format?
Professor May will be reviewing the process of assembling the business plan through the eyes of a fictional startup. The case includes some readings, which will be distributed 2 weeks in advance. Anyone who comes is asked to review the material and come prepared.
Who Can Attend?
This event is going to run a little differently than the normal TEE event. This case study will be open to all TEMBA students from the Classes of 2007-2009, with the only prerequisite being that you need to have taken Managerial Accounting.
Professor May has stressed that the case deals heavily in topics like advanced cost accounting (which is taught in Core Managerial Accounting). In order to keep the time of the event down to 4 hours, he has asked our help to ensure the audience is up to speed on the subject.
Those of you in the Classes of 2007 and 2008 have taken—or are in the process of taking—Managerial Accounting, and thus are free to attend provided you RSVP (see below).
If you are in the Class of 2009 and have heavy experience with cost accounting in your line of work, you are certainly welcome to attend as well. For those of you in ‘09 and are without these fundamentals, keep in mind the case may a little tough to follow, but the choice to attend is still yours. The good news is that Professor May has already offered to teach the case study next year. (By then, he expects the Class of 2009 will have been exposed to Managerial Accounting, and at that point the subject matter will make a lot more sense.)
For everyone: please respect the time of the folks who do attend by limiting questions specifically related to cost accounting.
How Do I Sign Up?
Please contact Shannon Sutton ‘08 to sign up for the event. The deadline to RSVP is Friday, March 30. At that point we’ll send the list to Professor May so he can disseminate materials to the attendees.
- We hope to make this a staple of TEE for years to come, so please express your gratitude to Bob May whenever you have the chance.